A pilot project supports the uptake of recycled content in footwear to increase circularity in the footwear industry. Fashion for Good launches new pilot with Fashion giants Adidas, Inditex, Target and Zalando and footwear recycling innovator FastFeetGrinded to test and validate the innovative footwear recycling process to support the uptake of recycled content in footwear. Globally, 24 billion shoes are added to the market each year , and a staggering 90% of shoes are either landfilled or incinerated. This project will be a first in the footwear industry . It allows to understand the sustainable recycling technologies and infrastructures needed to accelerate the transition towards a circular future. FastFeetGrinded possesses the unique capability to deconstruct any type of pre- and post-consumer shoe, breaking it down into its macro-components. These macro-components are then subsequently grinded down into smaller high purity granulates which FastFeetGrinded may use to create material streams for repurposed use. Through this collaborative pilot, the partners will divert pre- and post-consumer footwear to FastFeetGrinded, who will transform them into various new material granulates. The next step involves FastFeetGrinded’s extensive network of supply chain partners, who will produce output products, such as outsoles, midsoles, and flip flops. #footwear_recycling