Absolut launches paper bottle in Tesco. Pernod Ricard-owned Absolut Vodka will sell its paper bottle in British supermarket chain Tesco as part of a three-month pilot test. These first-generation single-mould bottles aremade from 57% paperand recyclable plastic. Paper bottles are eight times lighter and easier to carry than standard glass bottles. Customers can recycle the packaging as paper through normal household waste. It also states its goal is for the new paper-based bottle to complement Absolut’s glass bottle, not replace it, and believes consumers will use the paper bottles on out-of-home occasions, such as at festivals. The paper bottle initiative is part of a wider collaboration with Paboco (the Paper Bottle Company) and their other global brands, The Coca-Cola Company, Carlsberg, P&G and L’Oréal. #circulareconomy #circulareconomynews #recycling